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Jurors typically employ one of several perceptual lenses to help them examine the evidence in a case. Their perspective might be legal-based, moralistic, or anti-corporate, to name a few. One perspective that often gets overlooked is when jurors are guided by a cynicism lens. 

Cynical jurors regularly and thoroughly question the motives of corporations, which leads to fundamental mistrust. The cynic has a negative outlook and it does not take a lot to get this type of juror to believe something nefarious happened. Akin to conspiracy theories, jurors who harbor sheer negativity in a global sense fully believe in their own evidence that was not presented and does not exist. 

Jurors guided by cynicism not only create negative interpretations of people’s intentions and speculate about evidence, but they also embrace cynicism as a badge of honor and feel they are more perceptive than others. They just know the real story. The good news is that this type of juror is generally outspoken and not shy about their skeptical point of view, which helps identify them during voir dire. Listen for it and you will recognize it.

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Alan Tuerkheimer

PRINCIPAL, LITIGATION CONSULTANT

Alan Tuerkheimer brings his background in psychology and the law to his role as litigation consultant. He has 25 years of extensive experience conducting jury research including focus groups, mock trials, and venue attitude surveys and has worked with trial teams across the country on voir dire and jury selection, trial observation, shadow juries and post-trial interviews. Tuerkheimer’s years as a jury consultant have given him an in-depth understanding of jurors’ attitudes, biases and decision-making processes. He is a highly sought-after consultant due to his ability to deliver actionable solutions that bridge the gap between trial team and jury.